Brand MarketingEckerd Taps TelePrograms for Media BuyingBy Adweek Staff|October 25, 1993ShareBy Adweek Staff|October 25, 1993ShareNEW YORK – Eckerd Drug has awarded its $20-million media buying account to TelePrograms Marketing of Los Angeles, the first time that a company specializing in marrying local promotions with traditional media buying has been named media agency of record for a major advertiser. Eckerd and TPM will effect an even tighter link between media buying and actual retail activity, which has been a growing area of interest among major marketers.Copyright Adweek L.P. (1993) Adweek Adweek