EchoStar to MVBMS

Messner Vetere Berger McNamee Schmetterer/Euro RSCG is expected to take on EchoStar Communications Corp.’s nearly $90 million account, sources said.

Contract negotiations were still under way Friday, sources said.

The New York-based shop won creative duties for the Littleton, Colo., company’s Dish satellite TV network following a review last month, according to sources. MVBMS bested three undisclosed agencies in the review’s final round, sources said.

Both agency and client declined comment.

Sources said EchoStar senior vice president of marketing Ira Bahr initiated the review after joining the company about three months ago from BBDO in New York, where he was an svp and worldwide account director.

Until now, EchoStar’s advertising has been largely handled in-house. In 1998, the company launched a national print campaign that targeted disaffected cable customers. That work featured the copy, “Dump cable.”

The Richards Group has created radio spots for the client for the last three years. The Dallas-based shop opted not to participate in the review, sources said.

EchoStar, which operates under its Dish Network brand, provides up to 500 channels of satellite TV programming to more than 5 million subscribers. Its competitors include DirecTV and TiVo.

The client spent nearly $90 million on media for its Dish Network last year, according to CMR.

— with Scott Bryan