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Messner Vetere Berger McNamee Schmetterer/Euro RSCG is expected to take on EchoStar Communications Corp.’s nearly $90 million advertising account, sources said.
Contract negotiations were still under way at press time, sources said.
The New York agency won creative duties for the Littleton, Colo., company’s Dish Network satellite TV following a review last month, according to sources. MVBMS bested three undisclosed agencies in the review’s final round, sources said. Both agency and client declined comment.
Sources said EchoStar senior vice president of marketing Ira Bahr initiated the review after joining the company about three months ago from BBDO in New York, where he was senior vice president and worldwide account director.
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