EchoStar Is Headed to New York

Messner Vetere Berger McNamee Schmetterer/Euro RSCG is expected to take on EchoStar Communications Corp.’s nearly $90 million advertising account, sources said.

Contract negotiations were still under way at press time, sources said.

The New York agency won creative duties for the Littleton, Colo., company’s Dish Network satellite TV following a review last month, according to sources. MVBMS bested three undisclosed agencies in the review’s final round, sources said. Both agency and client declined comment.

Sources said EchoStar senior vice president of marketing Ira Bahr initiated the review after joining the company about three months ago from BBDO in New York, where he was senior vice president and worldwide account director. Until now, EchoStar’s advertising has been largely handled in-house.

In 1998, the company launched a national print campaign that targeted disaffected cable TV customers. That work featured the copy, “Dump cable.”

The Richards Group has created radio spots for the client for the last three years. The Dallas shop opted not to participate in the review.

EchoStar, which operates under its Dish Network brand, provides up to 500 channels of satellite TV programming to more than 5 million subscribers.

The client spent nearly $90 million on advertising for its Dish Network last year, according to Competitive Media Reporting.