EBY Counters Victoria's Secret's Inclusive Rebrand by Increasing Funding to Empower Women

The brand is emphasizing its focus on championing women regardless of the cultural relevance of the cause

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Victoria’s Secret recently announced its newest rebrand, which replaced its typical “Angels” with a diverse slate of well-known female activists and models, including soccer superstar Megan Rapinoe, South Sudanese refugee Adut Akech and transgender model Valentina Sampaio.

Direct-to-consumer underwear company EBY, however, is speaking out about this rebrand, stating the importance of championing all women at all times, regardless of whether doing so is culturally relevant.

Top line

EBY, which stands for “empowered by you” and was co-founded by philanthropist Renata Black and actor

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in