Eberhardt to Succeed Schroer at Chrysler

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DETROIT James Schroer, executive vice president of global sales and marketing at Chrysler Group, has resigned, Chrysler confirmed.

Schroer, who was recruited from Ford Motor Co. in February 2001, will be replaced by Joe Eberhardt, who is currently serving as chief executive and president of U.K. operations for DaimlerChrysler, sources said.

Chrysler works with Omnicom’s BBDO, Southfield, Mich. The client spent $1.2 billion last year on ads, per TNS Media Intelligence/CMR.

Schroer could not be reached for comment.





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