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Here’s why marketers of healthy foods have a tough row to hoe in attracting new customers: A majority of consumers think they already eat right, whether they really do or not.
In Gallup-Healthways Well-Being Index polling conducted throughout 2009, 66 percent of respondents said they “ate healthy all day.” The number was even higher (at 84 percent) among the poll’s 65-and-older contingent, while it was lowest (54 percent) among the 18-29-year-olds.
Another part of the polling gives reason to suspect some people were rating their eating habits more favorably than the facts warrant.
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