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Your fortune cookie may soon sway you to do more than contemplate your “lucky numbers.”
Buzzmarketing has bought the advertising rights to the nearly 7 million messages produced weekly by two East Coast fortune-cookie manufacturers, according to Mark Hughes, Buzz marketing CEO. And now, the Media, Pa.-based shop is touting the fortunes as untapped ad space. If it is successful, slogans might soon replace lucky numbers on fortunes’ flip sides.
According to Hughes, nearly 96 percent of all fortunes are read, and about 67 percent are read aloud.
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