East3.com Picks Richmond Pair

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East3.com, a startup that will use the Internet to deliver biofeedback technology for educational, therapeutic and industrial applications, has signed up the Work and Emergence agencies to develop its branding and marketing.
Billings are undetermined.
East3.com will develop software to enhance, for example, a user’s attention span. Other potential applications are expected in gaming, medicine, education and workplace training.
All three parties are headquartered in Richmond,Va. Emergence, directed by CadmusCom founder Kelly O’Keefe, provides strategic consulting to venture capitalists and e-commerce operations.


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