East, Midwest Shops Chase Leaner Jim Beam Account

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A need to take a “fresh look at creative” while focusing on filling its new-products pipeline was the impetus behind spirits marketer Jim Beam’s decision last week to put its $20 million ad account into review, sources said.

The Deerfield, Ill., distilled-spirits marketer, which sent out requests for proposals to more than 20 undisclosed shops, is said to be limiting its search to agencies in the East and Midwest.

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