Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Droga5 London has found a creative way to promote the productivity service Setapp: by showing just how wrong things can turn when we get distracted and don’t finish a task.
In a series of comedic spots, the “Don’t Get Sidetracked. Get Setapp” social campaign showcases three scenarios where failing to complete a task leads to absurdly dramatic consequences.
In the hero film, a man with a phobia of snakes is hypnotized into thinking he has become one and is left forever in a snake-like state after his therapist gets distracted by a phone call.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in