EAS Selects McKinney

DURHAM, N.C. Independent agency McKinney here said it has been named lead agency for sports nutrition brand EAS, a Columbus, Ohio-based unit of Abbott Labs.
 
EAS spent $21 million in measured media last year and $15 million through the first seven months of 2009, per Nielsen.
 
The agency will provide traditional and emerging media services, including brand strategy and architecture, positioning, connection planning, brand identity, packaging and digital, including a revamped Web presence at EAS.com.
 
It’s all geared toward a brand relaunch early next year, the agency said.
 
This marks McKinney’s fourth noteworthy new-business gain since it bought itself...

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