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NEW YORK — EarthQuake Media broke two online ad campaigns Monday for HBO, promoting the cable network’s new season of “Six Feet Under” and the original documentary “The Laramie Project.”
For “Six Feet Under,” the New York-based interactive shop created a shoshkele ad, or an ad that appears over a browser page and then dissolves into a banner ad. Borrowing the creative concept from the print campaign, the ad provides a first-person viewpoint looking out of a coffin at the faces of featured cast members and promotes the show’s second season which begins March 3.
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