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While EarthLink promises not to invade the privacy of Web users, a new ad from the Internet service provider suggests it is willing to scare them.
The Atlanta-based company last week unveiled an ominous ad focusing on the issue of privacy. According to Claudia Caplan, EarthLink’s vp of brand marketing, the ad is expected to give the company an edge in a crowded market.
“This is a huge point of differentiation for us,” said Caplan, citing some competitors who “treat their users as assets to sell.”
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