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There is one small thing Denis Hayes might have done differently when he was organizing the first Earth Day in 1969: had it trademarked.
At the time, the 25-year-old Hayes had just dropped out of Harvard’s Kennedy School after one semester. Instead of studying public policy, he accepted a job offer from Wisconsin Sen. Gaylord Nelson. The Democratic politician put Hayes in charge of a group that would establish a national “environmental teach-in” under the banner of Earth Day on April 22, 1970.
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