Earth Day at 52: A Case for Relevance—and a Rebrand

Born to combat pollution, environmentalism's annual observance is poised to inspire more than ever—if governments, the public and brands can figure out what it means now

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

There is one small thing Denis Hayes might have done differently when he was organizing the first Earth Day in 1969: had it trademarked.

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