Sustainability

Earth Day at 52: A Case for Relevance—and a Rebrand

Born to combat pollution, environmentalism's annual observance is poised to inspire more than ever—if governments, the public and brands can figure out what it means now

exhaustion-exhaust-earth-day-2022 — Bicyclists carried eco-friendly messages on their backs during Earth Day celebrations in Denver in 1970.Bill Peters/The Denver Post via Getty Images

April 22, 2022

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

There is one small thing Denis Hayes might have done differently when he was organizing the first Earth Day in 1969: had it trademarked.

David Kaplan

@davidakaplan
david.kaplan@adweek.com

David is Adweek's performance marketing and brand marketing editor.

Sustainability

Earth Day at 52: A Case for Relevance—and a Rebrand

Born to combat pollution, environmentalism's annual observance is poised to inspire more than ever—if governments, the public and brands can figure out what it means now

David Kaplan

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David Kaplan