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E.l.f. and its CMO Kory Marchisotto have received a number of accolades since the veteran beauty marketer joined the company more than two years ago.
But few can compare to this past week, when the beauty brand achieved a kind of cultural milestone by becoming a question on the game show Jeopardy!
“It was a super epic moment for us as a brand just to be able to be acknowledged in that frame and sentiment with a whole different audience that that we don’t usually tap into,” Patrick O’Keefe, e.l.f.’s
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