Overall Billing Growth: Down 2.1% to $409 million: (grade D+)
Clients Lost: Endicott Johnson, Domino’s (Northeast region), ChemLawn: (grade D-)
New Clients: Roy Rogers, USAir Shuttle, Hampton Inns, U.S.P.S.: (grade C+)
Growth From Current Clients: Down 3% or $13 million: (grade D)
Creativity: The work is not as strong as in recent years, though there is still some of the old magic at work. The focus, so sharp a year ago, seems to have gotten fuzzy: (grade B-)
Management Savvy: The addition of Tim Elliott and Jon Doig does not appear to have made the impact everyone expected: (grade D+)
Teacher’s Comments: This agency now gets invited into the big-brand, lucrative pitches. It needs to take the next step and win one.
Overall Grade: C-
Copyright Adweek L.P. (1993)