Earl Scheib to Get a Fresh Coat

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A cold call led Mosaic Retail Advertising to the creative portion of Earl Scheib’s $4 million account.

After learning that the 64-year-old automobile-painting specialist planned to restructure, Mosaic president Bob Charney called to offer his services. “I read an article in the newspaper about the impending restructuring and the things they were looking to do,” he said.

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