Eagle Supermarket Chain Lands At Houston's Fogarty Klein, AdPlex

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Fogarty Klein & Partners in Houston teamed with AdPlex, a local digital imaging and printing company, to land the advertising account of Eagle Food Centers, a 91-store supermarket chain in the Midwest.
Agency principal Rich Klein said Fogarty and AdPlex have been charged with creating a stronger brand identity for the company, which operates stores in Illinois, Iowa and Indiana as Eagle Country Markets and Eagle Food Centers. The company also operates an experimental, limited-assortment concept called Bogo’s.
Klein said Eagle chief executive officer and president Bob Kelly has committed to a stepped-up marketing initiative, which will include a return to television advertising for the Milan, Ill.-based

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