EA Sports Crashes Into the Real World to Debut First Game in the Post-FIFA Era

The global campaign by Wieden+Kennedy Portland promotes the publisher's new brand identity

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After splitting from FIFA, publisher EA Sports’ new soccer game is here.

EA Sports FC 24—the latest video game in the series previously branded under soccer’s global governing body—went on sale today. Accompanying the launch is a high octane campaign that brings the game’s drama into the real world. 

Created by Wieden+Kennedy Portland, “Football Is Yours” showcases EA Sports’ new brand identity. Like that branding, the ad centers on the triangle, a shape that is ubiquitous throughout soccer. 

The spot opens in a living room where two siblings are playing an FC 24 game between UEFA Champions League contenders Manchester City and Real Madrid.



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