EA Readies Madden 08 Launch

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LOS ANGELES Monday Night Football will take on a whole new meaning when Electronic Arts launches the latest version of its top-selling videogame at midnight on Monday with a campaign that includes tie-ins from major brands and a TV show chronicling the game’s history.

Gamers looking to pick up Madden NFL 08 will be assailed by offers from Pepsi, Visa and Snickers, in addition to an integrated campaign from Wieden + Kennedy.

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