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What do you get for a year’s worth of marketing? For its videogame, Dead Space, hitting stores this week, Electronic Arts unleashed TV, in-cinema, a Web site, a six-part animated comic book series and other elements to support the futuristic sci-fi horror epic. In return, the company hopes to see major sales, especially with videogame reviewers calling Dead Space “a masterpiece of gaming” and a “front-runner for the best game of the year.”
“What we did was create an arsenal of diversified assets,” said Andrew N.
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