Electronic Arts Has Banned 50,000 Gamers for Hate Speech

CMO Chris Bruzzo says marketers have a 'deep responsibility'

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PALM SPRINGS, Calif.—“Negativity and toxicity are way too prevalent in gaming,” according to Chris Bruzzo, the chief marketing officer of video game maker Electronic Arts.

The company has banned 50,000 users for having hate speech in their account names last month. It’s has also recently created a healthy communities summit to help combat negativity in gaming. More than half (57%) of the gamers who attended said they’d been the victim of online bullying.

More people will join the gaming community in the next five years than in the past few decades combined.

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