E-Trade's 'Talking Baby' Returns for Super Bowl

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E-Trade’s “Talking Baby” is back. The well-spoken banking rugrat will be featured in a new 30-second ad airing during Super Bowl XLIII on Feb. 1.

The character first made his debut during Super Bowl XLII and generated “widespread attention,” per E-Trade. The company didn’t reveal details about the new ad, but E-Trade CMO Nick Utton said it plays on consumer sentiment regarding the current economy.

“Let’s be realistic, the market is in the worst state right now.

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