e-tractions' flack attack

In the game of life, public relations professionals just took another hit. This bashing, though, comes not from the poison pen of the technology press, but from a Web site modeled after the carnival game “Whack-A-Mole.”

“Whack-A-Flack,” a comical offering from one-to-one Web marketers e-tractions, invites journalists and tech marketers to happily “whack” PR firms with paper airplanes. Over a six-week period, more than 18,000 visitors took aim at the “clueless,” “arrogant” “butt-kissers” in PR.

Receiving nasty whacks were the big dogs such as Brodeur, Edelman, Alexander Ogilvy, Hill & Knowlton and Burson-Marsteller.