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NEW YORK E! Networks has signed two exclusive sponsors, Sony and American Express, for its new multi-advertising platform program, E! Everywhere, which it will roll out in conjunction with this Sunday’s coverage on E! of the Academy Awards pre-show, Live From the Red Carpet, hosted by Ryan Seacrest and Isaac Mizrahi.
E! Networks did a test run of the cross-platform sale for the Golden Globes red carpet show in January with L’Oreal, but this latest effort signals a plan by E! to begin offering it not only for special event telecasts, but also for its regular programming.
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