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Modernista!, Deutsch and Heater Compete for Research Source
BOSTON–Heater Advertising is in a face-off with two upstart agencies for Gomez Advisors’ $8 million ad account.
Gomez operates a Web site that reviews e-commerce companies and provides subscription-based analysis for Internet executives.
The Lincoln, Mass., company aims to launch its first national campaign this year.
“We are looking to very aggressively bring the Gomez brand to the market,” said Jackie Price, the client’s public relations director.
Price compares Gomez to an Internet Consumer Reports.
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