E! Scans West Coast

Wants a Shop Close to Home for Campaign
By David Lipin
LOS ANGELES–Proving that long-distance relationships really do take their toll, E! Entertainment Television has confirmed its intent to find a West Coast agency to take over for New York-based Holland Advertising.
The Los Angeles-based cable TV network, which has relied almost exclusively on Holland for its advertising needs, has begun reviewing the work of local shops as it plans to launch a $10-15 million campaign, sources said.
E! senior vice president of marketing Stephen Croncota confirmed that the network is looking for a California agency to help raise its profile among young, hip, Internet-savvy viewers.
A decision could be made within 30 days, he said.