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Digital billboards aren’t just for advertising anymore. As part of E! Entertainment Television’s new campaign to promote its weeknight news program, the net will air entertainment news alerts on Clear Channel’s national digital billboard network.
Launched Labor Day (Sept. 7), the news alert campaign created by MediaVest takes advantage of the digital format’s ability to change messages at a moment’s notice. For eight weeks, the news alerts will tease the breaking stories scheduled to be covered in that evening’s E! News program.
E!
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