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Last week the Briefing reported that homemakers rack up big numbers in the online games-playing dept. Now, in our ongoing effort to unmask the behavior of wired domestic denizens, we bring you a new study that tracks the behavior of mothers online all over the world. The study, by Paris, France-based NetValue, reports, for example, that the U.S. and mother country England had the highest maternal rates online for the month of January 2001, but that American mothers clicked through more on banner ads than their British counterparts.
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