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A newly released Datran Media survey of executives at Fortune 500 companies, publishing companies, media agencies and ad agencies finds e-mail and search regarded as the digital channels that worked best last year.
Conducted in December in conjunction with the Direct Marketing Association E-mail Experience Council “and other media partners,” the survey asked respondents to identify the digital channels that “performed the strongest for your company in 2009.” E-mail got the most mentions (cited by 39 percent), followed by search (24 percent), offline (9 percent), affiliate marketing (9 percent), display (7 percent), direct mail (6 percent), social media (5 percent) and mobile (1 percent).
Another
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