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E. & J. Gallo has consolidated advertising duties for all of its wine brands with lead agency Foote, Cone & Belding here without a review, according to industry sources. FCB’s business with Gallo is now worth an estimated $25-30 million.
FCB has worked on the Gallo of Sonoma and Turning Leaf brands for several years, developing a national rollout campaign for the latter in 1995. In addition to those two, the agency will now handle all creative duties for Gallo’s Gossamer Bay, Indigo Hills and E.
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