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The members-only e-commerce site Jet.com went shopping for a media agency and wound up hiring Maxus.
That agency, a unit of WPP's GroupM, takes over from Ocean Media. All told, the client plans to spend about $80 million annually on a multi-channel media plan. "They are a business fueled by an incredible vision and culture, and this relationship builds on our commonly shared goal to be leaders, innovators and market disruptors," said Maxus Americas CEO Steve Williams in a statement.
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