Dyson Taps Fallon, Mediacom for $30-40 Mil. Business

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CHICAGO–Dyson has awarded duties on its estimated $30-40 million U.S. advertising account. Fallon Minneapolis will handle creative duties, while Mediacom in New York will handle media buying.

The agencies will handle the launch of the British-made vacuum cleaners in the U.S. Dyson has touted its cleaners as the only vacuums that don’t lose suction.

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