Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO–Dyson has awarded duties on its estimated $30-40 million U.S. advertising account. Fallon Minneapolis will handle creative duties, while Mediacom in New York will handle media buying.
The agencies will handle the launch of the British-made vacuum cleaners in the U.S. Dyson has touted its cleaners as the only vacuums that don’t lose suction.
Publicis Groupe’s Fallon bested three other undisclosed agencies for the business. Other contenders for the media account included Publicis and Cordiant Communications’ Zenith Media, WPP’s Mediaedge:CIA and MindShare, and Aegis’ Carat, according to sources.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in