Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
With the release of a new short film featuring former NBA star Dwyane Wade, Budweiser is launching an initiative to increase diversity in brewing—an industry where only 0.6% of brewers are Black.
The brand has committed $1 million to a new scholarship fund named after the first Black female brewmaster at Budweiser’s flagship St. Louis brewery, Natalie Johnson.
Johnson, a chemist by training, started at Anheuser-Busch as an intern. Since then, she’s made a concerted effort to encourage the Black employees at Budweiser throughout her career, serving as a role model for those who don’t always see themselves represented in industry leadership.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in