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With the release of a new short film featuring former NBA star Dwyane Wade, Budweiser is launching an initiative to increase diversity in brewing—an industry where only 0.6% of brewers are Black.
The brand has committed $1 million to a new scholarship fund named after the first Black female brewmaster at Budweiser’s flagship St. Louis brewery, Natalie Johnson.
Johnson, a chemist by training, started at Anheuser-Busch as an intern. Since then, she’s made a concerted effort to encourage the Black employees at Budweiser throughout her career, serving as a role model for those who don’t always see themselves represented in industry leadership.
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