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DWP//Bates Technology is extending its brand to Silicon Valley. The Atlanta shop has joined forces with Campbell, Calif.-based 2by4 brand architects, an agency with 30 years of experience working with technology clients such as IBM, Philips and NEC. The newly formed shop will be called DWP// Bates Technology Silicon Valley.
“It’s a joint marketing venture. We’re assuming their brand,” said Patty Gebhardt, formerly CEO of 2by4 and now svp, managing director of the new company.
At this point, Bates Worldwide, the parent company of DWP//Bates, has not purchased 2by4.
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