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DWP/Bates Technology has entered into a joint marketing venture with 2by4 brand architects.
The arrangement, said 2by4 chief executive officer Patty Gebhardt, could develop into a purchase of the Campbell, Calif., firm by DWP of Atlanta. If so,it would be the tech shop’s fourth acquisition backed by Bates Worldwide since August 2000.
“We’ve been committed to creating a full-service Silicon Valley capability for a long time,” said DWP chief executive officer Frank Donino.
Gebhardt becomes managing director of the Campbell unit.
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