Dweck & Campbell Gets Into Jam

Dweck & Campbell has won the advertising account of Sarabeth’s, the fruit preserve marketer owned by the self-styled “undisputed Breakfast Queen of New York,” Sarabeth Levine.
Dweck & Campbell will handle all creative and media duties, in addition to promotional and public relations activities.
Michael Dweck, president of the New York agency, said: “The brand has enormous potential to define what it means to live the gourmet life. And it happens to taste good on toast, too.”
The agency declined to comment on billings, but sources estimated that the client will spend more than $1 million on ads.
Account manager Lynn McClouchic said the shop won the account Sept. 2 after a review. “This is their first formal advertising agency,” she said. “Michael caught wind they were looking for an agency and he put himself in contention for the account.” Warwick Baker O’Neill, New York, was the other finalist in the review.
Levine said the company picked Dweck & Campbell because the “chemistry was right.” She added, “Dweck & Campbell’s commitment to true partnership and brand building is on target with our future business goals.” Those include expanding mail order and wholesale distribution of her preserves and baked goods.
The agency is currently developing a new image strategy for the client; its first campaign is set to break in 1998.
Levine started the business in 1980 with a 200-year-old secret family recipe for orange-apricot marmalade. The business has since grown to include jam making, baking and the ownership of restaurants on Manhattan’s Upper East Side, Upper West Side and at the Whitney Museum of American Art.
Founded in 1992, Dweck & Campbell has billings of roughly $16 million from clients such as Bob’s Stores and Sun Line Cruises.