DVRs Have Small Impact on Ads, Study Says

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

LOS ANGELES A study by Palisades Media Group suggests that despite the growth of digital video recording devices, DVRs are not drastically impacting the viewing of commercials, even time-sensitive or seasonal messages.

The study by the Santa Monica, Calif.-based media agency determined that more than half of prime-time programs recorded were played back within the same day of recording.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in