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LOS ANGELES A study by Palisades Media Group suggests that despite the growth of digital video recording devices, DVRs are not drastically impacting the viewing of commercials, even time-sensitive or seasonal messages.
The study by the Santa Monica, Calif.-based media agency determined that more than half of prime-time programs recorded were played back within the same day of recording. By the end of the next day of airing, nearly three-quarters of all programs have been viewed.
According
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