DVR Viewing Delays Clear Ratings Picture

NEW YORK The broadcast networks were in a holding pattern last week, as the hefty DVR

viewing of their premiere-week shows made it nearly impossible in the short term to determine actual viewership levels and the true success or failure of the new slates.

“Our own polling shows people were watching shows they recorded last Monday on Thursday, and that many were waiting for the weekend to watch all the shows they recorded,” said Dave Poltrack, evp, chief research officer for CBS, who added, “most recording is of 10 p.m.

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