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By 2005, 49 percent of all media will be two-way, or interactive, up from its single-digit level today, according to McKinsey & Co. In an effort to capitalize on this growth, DVC has added two executives in the hopes of augmenting the shop’s relationship-marketing expertise.
The new arrivals are Kathleen Amundson and Daniel O’Keefe, who recently joined the Morristown, N.J.-based independent promotion agency’s Minneapolis and Atlanta offices, respectively. Amundson, evp, director of relationship marketing, helms DVC’s 10-person relationship-marketing practice, which launched in March.
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