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Sara Lee is close to completing a roster-shop shootout for its Champion Products and Just My Size brands.
At least six shops were contacted, including Euro RSCG Tatham Partners and Leo Burnett, Chicago; Grey and Kraftworks, New York; and Publicis in Mid America and Temerlin McClain, Dallas, sources said.
Meetings revolved around credentials, and a cut was pending at press time.
The Winston-Salem, N.C., brands are conducting separate reviews, sources said. It is unclear whether one shop will be picked for both.
While Champion and Just My Size spent $3 million and $7 million last year, respectively, according to CMR, spend ing is expected to increase as Sara Lee focuses more on the brands, sources said.
Temerlin is the incumbent on Just My Size.
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