Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Having featured the Titanic, jewel thieves, UFOs and even U.S. President Bill Clinton, a long-running series for Dutch insurer Centraal Beheer has returned four years after the last installment.
Centraal Beheer released the 61st commercial in its “Just Call Us” campaign, which began in 1985, to build awareness with a new spot called “Freedom.”
Created by DDB Unlimited in Amsterdam, which has worked on the campaign for 34 years, the ad features a self-confident ex-convict, with an unusually on-point throwing ability, being released from jail and follows what he gets up to as he begins to enjoy his first taste of liberty.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in