Dutch Insurer Revives 36-Year 'Just Call Us' Campaign Featuring a Former Prisoner's Taste of Freedom

The campaign has been overseen by DDB for the last 34 years

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Having featured the Titanic, jewel thieves, UFOs and even U.S. President Bill Clinton, a long-running series for Dutch insurer Centraal Beheer has returned four years after the last installment.

Centraal Beheer released the 61st commercial in its “Just Call Us” campaign, which began in 1985, to build awareness with a new spot called “Freedom.”

Created by DDB Unlimited in Amsterdam, which has worked on the campaign for 34 years, the ad features a self-confident ex-convict, with an unusually on-point throwing ability, being released from jail and follows what he gets up to as he begins to enjoy his first taste of liberty.

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