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ATLANTA BSUR Concepting has won the European creative account of Wrangler jeans after a five-month review that included 12 Continental agencies, the agency said.
Sources said the European account would have annual billings of $8-10 million. Wrangler spent about $35 million worldwide on advertising last year, according to Nielsen Monitor-Plus.
Abbott Mead Vickers BBDO, the London incumbent, did not defend. The agency had resigned the account last year. Mediaedge:cia in London will continue to provide media planning.
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