Dusenberry, Spence: There's Room for Feel-Good Political Ads

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NEW YORK With grudging admiration for the efficacy of attack ads, the panelists at today’s Advertising Week’s “Madison Avenue Goes to Washington” were hopeful that the notion of hope itself, as epitomized in efforts by candidates from Ronald Reagan to Bill Clinton, would return more forcefully to political campaigns.

“There’s a powerful sense of optimism in this country,” said Roy Spence, co-founder and president of GSD&M in Austin, Texas, who worked on Walter Mondale and Bill Clinton’s presidential campaigns.

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