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Duracell has named GroupM’s MediaCom as its global media agency of record across 32 countries.
“The future is battery powered. Duracell is an iconic brand, and it gives us great pride to welcome them back into the MediaCom family,” said MediaCom global COO Nick Lawson, who will take over as CEO in July as Stephen Allan steps down from the role, said in a statement. “We are excited to apply our unique expertise and strategic thinking through our standout people.”
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