Duracell Picks Acme Idea Company

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NEW YORK — The Acme Idea Company has been awarded North America creative duties for Duracell, the client said. The estimated $40 million business moved from BBDO New York, after a review of undisclosed agencies.

Sources said, however, that BBDO and other roster shops McCann-Erickson and Ogilvy & Mather, also presented ideas.

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