Dunlop to Stress Performance

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Dunlop Tire will stress its position as a preferred tire pro vider to high-performance automakers, as well as the brand’s racing heritage, in an upcoming North American repositioning campaign, said Cathy Fischer, chief marketing officer for Dunlop parent Goodyear.

Arnold in Boston last week was added to Dunlop’s roster, following a review, and charged with crafting ads to meet those specifications.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in