Dunkin’s Ace: Not So Wild

NEW YORK Kiss guitarist Ace Frehley tries to tackle an average day at the office in a new Dunkin’ Donuts Iced Latte spot from Hill, Holiday, Connors, Cosmopulos in Boston. Frehley, in full makeup and stage gear, wields his Gibson Les Paul in a corporate boardroom. “Very beautiful Ace, but what about the P&L statement?” asks the boss, after the musician performs for the room. “I’ll give you the P&L statement!” promises the guitarist as he turns a knob on his guitar and sparks start shooting out of the instrument as he plays a searing solo. “Made for the everyday folks,” says the voiceover, as the scene switches back to a female employee making a presentation, a scene that started the spot with the narrator explaining, “Dunkin’ Donuts knows it’s not easy being an everyday office worker. To prove it, we tried this experiment with Kiss guitarist Ace Frehley.” It’s not clear how Frehley’s boardroom bedlam did that, but by the looks of his perfunctory performance, it’s not too easy being “Space Ace” these days either.